MATANIE XP

Brief

FIDEL, un regroupement de près de 150 dirigeants et dirigeantes d’entreprises de la Matanie, se mobilise pour changer le visage économique de la région. Et développer une stratégie d’attractivité économique et touristique.

Année

2019-2022

Expertises

Consulting Branding Activation Digital

STRATÉGIE

Imaginer et accompagner la mise en place d’une gouvernance partagée.

Positionnement de la destination et structuration des messages.

Penser et mettre en place la stratégie de déploiement « endogène » et « exogène ».

NAMING, DESIGN & PRODUCTION

De la stratégie au design de marque en passant par le naming, le site web, un film manifeste et une trousse complète de communication, Hula Hoop a accompagné les quelques 140 entrepreneurs de FIDEL dans la création du dispositif MatanieXP. Ce dernier est désormais clé dans l’atteinte des objectifs de marketing territorial et devient le socle des démarches d’attractivité concertées.

NAMING

Le nom MatanieXP met l’accent sur l’expérience unique qu’offre la Matanie : là où on explore, s’exporte, s’expose, s’exprime… L’iconographie a été conçue pour rappeler à la fois la mer et la montagne, entre lesquelles s’ancre la Matanie. Elle évoque également une cible, positionnant la région comme un objectif de choix.
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PRODUCTION NUMÉRIQUE
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THÉÂTRE CENTAUR -

Rebranding
Branding Activation Social & Influence Consulting
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FIGARO EMPLOI -

Plateforme + Publicité
Consulting Branding Activation Social & Influence Digital Média
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V33 _ LIBÉRON -

Branding + Publicité + Social média
Consulting Branding Activation Social & Influence
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ST REMY -

Sign up for harmony !
Consulting Branding Activation Social & Influence Média
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WORLD SKILLS -

Brandcontent
Activation Social & Influence Digital Média
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OPCO 2i -

L'industrie des possibles
Consulting Activation Social & Influence Digital Média
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MINISTÈRE DE L’INTÉRIEUR -

Identité numérique régalienne
Digital Social & Influence
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SIRHA FOOD -

Manufacture of futur !
Branding Activation Social & Influence Digital
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FRENCH KIWIS -

Des lunettes hors pair !
Branding Activation Social & Influence Média
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DÉCOCÉRAM -

Carrément moi !
Social & Influence Digital Média
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GRANDBAINS -

Du grand art !
Digital Média
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BIOFORCE -

Empowering humanitarians !
Digital
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MANIF D’ART -

Stratégie digitale
Digital
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CÔTÉ ANNEMASSE -

Du bon, du beau, du vrai !
Consulting Branding Activation
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EMILE COHL -

Stratégie digitale.
Digital
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PALLADIUM -

The history of legacy.
Activation Social & Influence
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POMA -

Stratégie digitale.
Digital
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SANIJURA -

De nature inspirée !
Consulting Branding Activation
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YELI -

Transformation, business model, branding, activation
Digital
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CCAQ -

Le Quebec qui avance !
Activation Digital
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Animalis -

Marque employeur
Branding Social & Influence
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AUTOBERNARD.COM -

La confiance Règne !
Digital
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VALLÉE DE LA GASTRONOMIE -

Digitaliser une nouvelle marque touristique.
Digital
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KEOLIS -

Contre le harcèlement, on fait bloc !
Activation Social & Influence
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TOUS À TABLE ! -

Ré-ouverture des lieux de gastronomie.
Activation
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GROUPE ÉMINENCE -

Design marques et produits Eminence - Athena
Branding
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GRENOBLE ALPES -

Marketing Territorial
Digital
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LES 3 VALLÉES -

Infinite mountains experiences
Digital
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MARCEL & FILS -

Le meilleur est avenir !
Branding
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CORSICATOURS -

La Corse, la vraie !
Digital
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PROMPT -

L’expérience design au service du positionnement expert et de la mise en relation.
Digital
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UCLY -

Stratégie digitale multi écoles
Digital
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REPAM -

Stratégie de transformation.
Digital
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LIVRADOIS FOREZ -

Marketing territorial
Digital
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SEQUANTA -

Complex data, easy data !
Digital
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KANDU -

Stratégie digitale
Digital
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Nos agences

BELGIQUE

FRANCE

CANADA

SUISSE

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